The Language of Luxury: How Fancy Brands Make You Swoon (and Spend)

When it comes to luxury brands, it’s all about the vibes. Okay, okay, when it comes to branding in general, vibes play a crucial role. But nowhere is the je ne sais quoi more important than in the luxury category. We’re not just buying a face cream or luggage; we’re buying an experience, a feeling, and a slice of that exclusive lifestyle. And how do these brands deliver that coveted experience? One key ingredient is their masterful use of language.