From Meh to Money - How Your About Page Turns Browsers into Buyers
Whether they’re checking your environmental cred, searching for a founder story that inspires them, or just satisfying their curiosity about who’s behind the curtain, your About page could be the difference between a bounce and a “shut up and take my money” moment.
How to Create Product Descriptions That Sell
Crafting product descriptions that truly resonate with your audience is both an art and a science. While personal preferences can be strong, especially for founders who see their brand as their "baby," it’s crucial to prioritize what aligns with your brand identity and what will attract your target audience.
The 7 Deadly Sins of Ecommerce Email Marketing (And How to Avoid Them)
Want to know the secret to boosting your revenue while you sleep? It’s called email marketing, and it’s the golden goose of online business. We’re talking 4,200% ROI—that’s $42 for every dollar spent! Transform your email campaigns into profit machines by avoiding these pitfalls, and start swimming in sweet, sweet revenue.
The 7 Deadly Sins of Ecommerce Copy (And How to Avoid Them)
Are your product descriptions falling flat? Email campaigns getting ignored? You may be committing one of the 7 deadly sins of ecommerce copywriting - mistakes that are killing your sales and conversions. In this post, we’ll go over these copywriting sins, why they’re so damaging, and how to fix them for good.