The Language of Luxury: How Fancy Brands Make You Swoon (and Spend)
When it comes to luxury brands, it’s all about the vibes. Okay, okay, when it comes to branding in general, vibes play a crucial role. But nowhere is the je ne sais quoi more important than in the luxury category. We’re not just buying a face cream or luggage; we’re buying an experience, a feeling, and a slice of that exclusive lifestyle. And how do these brands deliver that coveted experience? One key ingredient is their masterful use of language.
How Wellness Brands Write Their Way into Our Hearts (and Shopping Carts)
Scroll through Instagram, and you’ll drown in a sea of adaptogenic lattes and jade rollers before you can say ‘namaste.’ The wellness industry is packed tighter than a hot yoga class in January. So how do some brands manage to cut through the noise and build ride-or-die fan bases? It’s not magic (sorry, crystal lovers) – it’s clever copywriting. Here’s how the savviest wellness brands are penning their way to cult status. . .
How to Create Product Descriptions That Sell
Crafting product descriptions that truly resonate with your audience is both an art and a science. While personal preferences can be strong, especially for founders who see their brand as their "baby," it’s crucial to prioritize what aligns with your brand identity and what will attract your target audience.
The 7 Deadly Sins of Ecommerce Copy (And How to Avoid Them)
Are your product descriptions falling flat? Email campaigns getting ignored? You may be committing one of the 7 deadly sins of ecommerce copywriting - mistakes that are killing your sales and conversions. In this post, we’ll go over these copywriting sins, why they’re so damaging, and how to fix them for good.