How to Create Product Descriptions That Sell
Crafting product descriptions that truly resonate with your audience is both an art and a science. While personal preferences can be strong, especially for founders who see their brand as their "baby," it’s crucial to prioritize what aligns with your brand identity and what will attract your target audience.
The 7 Deadly Sins of Ecommerce Copy (And How to Avoid Them)
Are your product descriptions falling flat? Email campaigns getting ignored? You may be committing one of the 7 deadly sins of ecommerce copywriting - mistakes that are killing your sales and conversions. In this post, we’ll go over these copywriting sins, why they’re so damaging, and how to fix them for good.