From Meh to Money - How Your About Page Turns Browsers into Buyers
Whether they’re checking your environmental cred, searching for a founder story that inspires them, or just satisfying their curiosity about who’s behind the curtain, your About page could be the difference between a bounce and a “shut up and take my money” moment.
The 7 Deadly Sins of Ecommerce Copy (And How to Avoid Them)
Are your product descriptions falling flat? Email campaigns getting ignored? You may be committing one of the 7 deadly sins of ecommerce copywriting - mistakes that are killing your sales and conversions. In this post, we’ll go over these copywriting sins, why they’re so damaging, and how to fix them for good.